Moral Outrage
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Propaganda Semantics

As PBS put it, Frank Luntz’s expertise is “testing language and finding words that will help his clients sell their products, or turn public opinion on an issue or a candidate.” In other words, propaganda.

Here are some actual examples of Luntz’s fine work:
Don’t say “oil drilling.” Say “energy exploration.”
Don’t say “global warming.” Say “climate change.”
Don’t say “healthcare reform.” Say “government takeover.”
And don’t say “greedy, soulless multinational corporations who don’t give a damn about you.” Say “job creators.”

Here are some more Luntzisms that I just made up:
Vampires are “blood recyclers.”
Space aliens are the “differently specied.”
Plagues are “immune system strengtheners.”
Cancer is “internal genetic diversity.”
Death is “spiritual-corporeal differentiation.”
And nuclear war is “1000 points of light.”

But here’s the really sad thing about propaganda. Like most propaganda, it’s just not true.

[Excerpt of article by Alan Mark Grayson. former U.S. Congressman]

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