Moral Outrage
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Posts Tagged ‘climate change

Propaganda Semantics

September 29, 2011

As PBS put it, Frank Luntz’s expertise is “testing language and finding words that will help his clients sell their products, or turn public opinion on an issue or a candidate.” In other words, propaganda. Here are some actual examples of Luntz’s fine work: Don’t say “oil drilling.” Say “energy exploration.” Don’t say “global warming.” […]